About Us

Established in Austin Texas in 2019, Newfound Purpose was formed with the idea to bring unique and beautiful wearable art to every women.

The designer Elaine Xu started Newfound Purpose with the hope to create something special and permanent, so each jewelry piece can be passed on from generation to generation.

Her passion for aesthetically designed jewelry and the drive for running her own small business led her to launch her own jewelry line.  Her goal is to design jewelry pieces that will bring joy to everyone who wears them at an attainable price.

To differentiate her jewelry line from other popular fashion jewelry that are casted in base metal (such as brass, zinc and copper), she chose to use sterling silver to make all her pieces.  Sterling silver is the most affordable precious metal on the market.

Let Newfound Purpose brighten your life with a smile!